I recently attended the RESNET conference for Building Performance in Austin, Texas; I was amazed at the number of attendees that were Homebuilders, Utility Company Representatives, and HVAC contractors. It was nice to be able to discuss energy efficiency issues with industry professionals that understand the value in increasing the efficiency and quality of our homes. The question is how do I convince the professionals in our area of that value.
I am told that the home buyers don’t care about energy efficiency and they don’t ask for it. Do you care about energy efficiency? Buyers don’t ask for king or trimmer studs either, but builders put them in anyway. They are part of the structure, as are many of the details that make a home energy efficient. When a home buyer purchases a new construction home there is an expectation of quality, and energy efficiency should be part of that expectation.